Key Features

• Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective 

• Latest information about upcoming sector is dealt 

• It clearly differentiates between hospital administration and hospital management  

• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept 

• Deals with importance of human assets and shift of focus of top management towards employees 

• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained  

• Profit centric hospitals pricing policies are deeply explained based on customer-defined values 

• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry 

• It is a ready reference book for latest hospital management   

• Provides in-depth knowledge of quality model-SERVQUAL model.