Book Details
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Hospital Management from Service Sector Perspective
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Author: |
Ashvini Arun Vora
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MBBS MBA PhD (Healthcare)
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Click on "Buy Now" option for online order OR place your order directly through
✆ 011-23272143 , 011-23282021, 011-43574357
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Price Rs. 725
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ISBN | 9789385999901 |
Edition | 1/e |
Publish Year | 2016 |
Pages | 250 |
Size | 5.5" X 8.5" |
Cover Type | Paper Back |
With CD/DVD | No |
Format | Single Color |
Weight (Grams) | 300 |
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Key Features
• Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective
• Latest information about upcoming sector is dealt
• It clearly differentiates between hospital administration and hospital management
• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept
• Deals with importance of human assets and shift of focus of top management towards employees
• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained
• Profit centric hospitals pricing policies are deeply explained based on customer-defined values
• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry
• It is a ready reference book for latest hospital management
• Provides in-depth knowledge of quality model-SERVQUAL model.
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Target Audience
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