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Hospital Management from Service Sector Perspective
Author:  
Ashvini Arun Vora MBBS MBA PhD (Healthcare)
 


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ISBN9789385999901
Edition 1/e
Publish Year2016
Pages250
Size 5.5" X 8.5"
Cover TypePaper Back
With CD/DVD No
Weight (Grams) 310
Key Features
• Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective

• Latest information about upcoming sector is dealt

• It clearly differentiates between hospital administration and hospital management

• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept

• Deals with importance of human assets and shift of focus of top management towards employees

• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained

• Profit centric hospitals pricing policies are deeply explained based on customer-defined values

• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry

• It is a ready reference book for latest hospital management

• Provides in-depth knowledge of quality model-SERVQUAL model.
Target Audience
Students and doctors.
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