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Managing Patient Centered Care: The Art of Finding and Keeping Loyal Patients
Author:  
Seema Mehta PhD (Marketing)
 


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ISBN9789351526827
Edition 1/e
Publish Year2015
Pages162
Size 5.5" X 8.5"
Cover TypePaper Back
With CD/DVD No
Quick Overview
Through the patient’s eyes, the book provides insights into how hospital, can become more patient-centered by measuring, and improving the experience of care. The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust and patient satisfaction to patient loyalty. The chapters discuss in details how quality of services, trust of patients in healthcare setting play an important role in developing patient satisfaction and patient loyalty and are strategically relevant for healthcare services. Presently, an increasing trust, service quality and satisfaction level of the patients will be more important for improving the outcomes in healthcare settings.
Key Features
• Written keeping in mind the patient’s point-of-view.

• Provides insight into how the hospital can become more patient-centered by improving the experience of care.

• The book is an attempt to interlink between key drivers of marketing of healthcare services, i.e. service quality, trust and patient satisfaction to patient loyalty.

• The chapters discuss in detail how quality of services, trust of patient in health care setting plays an important role in patient satisfaction and loyalty.

• Includes statistical diagrams, flow charts and tables.
Target Audience
Undergraduate students
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