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The right to express is the greatest gift given to mankind. And more so, the very fact of being heard is
indeed laudable. The ring of the telephone, the vibration of the cell phone, the buzz of the bee convey a
message – to respond, recognise, appreciate and admire with due reverence to that celluloid compartment in the
human body which we know as THE BRAIN. The human body at the same time fuctions to the beat of
the heart and responds cheerfully of vice-versa to a stimulus. And giving this ‘area of science’ a glorious image in
my own small way is the major role that Jaypee plays.
The high costs of educational courses, combined with the cost relative factors in miscellaneous fields, made it
difficult for students of medicine to purchase books. This strain was immediately noticed by Jaypee, and the need
to create value was felt. Books were designed to be readily available at affordable prices. Books were customised
to meet the curriculum and affordability, keeping in mind the tropicality of medicine.
Jaypee as the pioneer medical publisher is linked to the world through its global access programme with
distribution network across the world. As we walk towards the dawn of the 22nd century, Jaypee looks ahead to find and create ways for a lifetime relationship through collabrations and ventures for reaching highest
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